Lyto Brands Group is one of the fastest-growing e-commerce startups in Germany, focused on personalized products. We operate three emotionally driven D2C brands: famwalls (couples, families, friends), heybalu (pet lovers), and Bo & Birdie (young parents). We're a team of Shopify nerds, marketing gurus, and content creators, united by a growth mindset and a no-bullshit culture.
About This Role
The US is currently being managed from Düsseldorf, but it needs someone who truly understands the market and can drive it forward. We're looking for a US Market Manager to own our American business across all three brands.
This is not a pure shop management or CRO role. You'll be responsible for the commercial success of an entire market: shaping the product assortment, identifying the right occasions and gifting moments, driving revenue growth, and coordinating cross-functionally with our Product, Design, Performance Marketing, CRM, and Shop Optimization teams. You'll be the central point of accountability for all US market decisions.
US Market Manager, E-Commerce (m/f/d)
Remote Deutsche Feiertage, Düsseldorf
Full-time
Permanent employee
About this position
Your mission
- Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
- Drive revenue growth and optimize conversion across the entire funnel
- Expand and shape the product assortment based on US market insights
- Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers
- Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova
- Act as the central point of accountability for all US market decisions
- Identify growth opportunities and research competitors
- Support building a supplier and partner network in the US
Your profile
- Roughly 3 to 7 years of experience in e-commerce, ideally in a D2C environment
- Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution)
- Strong understanding of what drives conversion and revenue in online retail
- Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
- US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)
- Based in the EU, ideally Germany (time zone overlap with the core team is essential, and you'll visit our Düsseldorf office regularly in the first months)
- Fluent English is a must; German is a plus but not required
To be direct about fit: If your background is primarily in B2B, wholesale, or marketplace management, this probably isn't the right role. We need someone with hands-on D2C e-commerce experience. Similarly, if you're coming from a senior director or VP-level position and are looking for a large team to manage, this is a hands-on builder role with a lean setup.
Why us?
- Full commercial ownership of an entire market with direct impact on company growth
- Work directly with founders and leadership team
- Remote work possible
- Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered)
- Health benefits, meal allowance, top hardware (MacBook, widescreen)
- Team with strong growth mindset, honest communication, and "no bullshit" culture
- Competitive compensation with variable pay tied to your KPIs
- Dedicated onboarding buddy and full tool access from day one